On November 18, 2025, another webinar from the series of events organized by UniBIT and the ExcellCity project took place, dedicated to current topics from the digital world and meetings with industry experts.

The theme of the webinar was “AI Search: How to Be Among the Chosen”, with keynote speaker Elitza Stoilova, Co-founder and CEO of Umni.bg. She shared valuable knowledge and practical strategies for content optimization and online presence in the era of AI-powered search engines.

Key highlights from the webinar:

 

♦️ How AI search works and why it is transforming digital visibility

♦️ How businesses can position themselves “among the chosen”

♦️ How smart chatbots support automation and customer service

The event sparked an active discussion and gave participants the opportunity to exchange ideas and questions with the speaker.

ExcellCity and ULSIT extend their gratitude to Elitza Stoilova for her inspiring lecture and to all participants for their active engagement.

📅 Stay tuned for the upcoming webinars in the series – more inspiring meetings and topics are on the way, designed to enrich the knowledge and skills of students and professionals in the digital sphere.